The MICE industry understands its risks, but true reliability emerges when organisers adopt smart safeguards, with insurance solutions turning uncertainty into confidence.
By MT Bureau
Large-scale events bring together organisers, corporates, venues and delegates, where even minor disruptions — from flight delays to medical emergencies or political unrest — can derail months of planning. Embedding Asego’s solutions, such as WaitMate and TrackMate enables lounge access during delays and real-time baggage tracking, allowing organisers to stay focused on delivering experiences rather than managing crises.
Asego has introduced specialised products designed to address the growing diversity of MICE formats. For travel at sea, its cruise trip protection solution covers missed port departures and onboard medical needs, supporting seamless journeys even across complex itineraries. In addition, liability protection solutions safeguard organisers against claims, disputes and operational risks that can arise before, during or after events.
Extending protection to intermediaries, Asego’s Travel Business Protect offers coverage for travel agencies against errors, operational exposures and identity theft, while also including emergency travel assistance. This broader risk cover reflects the interconnected nature of the MICE ecosystem, where responsibility is shared across multiple stakeholders.
Technology plays a critical role in reducing friction. Through its Dolphin platform, available on both web and mobile, policies can be issued, endorsed or extended in under two minutes. For MICE organisers managing hundreds of delegates, this significantly reduces administrative burden, minimises errors and supports compliance across large group movements.
Speaking on the intent behind Asego’s offerings, Dev Karvat, Founder, Asego, said, “At Asego, our focus remains clear — to partner with the travel trade and deliver simple, relevant products and round-the-clock assistance, so both travellers and businesses can operate and grow with confidence in a volatile environment.”
The perception that insurance adds unnecessary cost to an already expensive event is a myth that requires reconsideration. In practice, insurance protects revenue streams, limits liability exposure and strengthens delegate confidence. By embedding structured assistance and insurance into event planning, MICE organisers can future-proof their business models while also unlocking ancillary revenue opportunities.
The future of MICE lies not in choosing between profit and protection, but in recognising that one reinforces the other.
