Thomas Cook India has witnessed a strong recovery for its M!CE business in 2022 with over 100 per cent growth vs its pre-COVID levels. The company has delivered over 200 physical groups of between 100–2500 delegates per group, with spending of over ₹3-4 lakh per person for premium groups. In addition to incentive groups and meetings, the company has managed over 75 international and domestic events; also five weddings and associated events, with a strong pipeline for the upcoming season.
Meera Charnalia, Sr. Vice President and Head, MICE, Thomas Cook India, said, “We have witnessed accelerated business revival of our volume driver M!CE segment by offering unique experiences to corporates. I am delighted with the noteworthy delivery of our M!CE Team—we have managed multiple groups ranging from 100–2500 delegates with budgets of over ₹4-5 lakh per person for premium groups—indicative of clear appetite for M!CE spends. In addition to international destinations such as Europe, Turkiye, Australia, the UK, Singapore, Thailand, Malaysia, Dubai and Abu Dhabi, Maldives, and South Africa, we have managed events in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Rajasthan, and Goa on the domestic front.”
