Bleisure trend continues as business travel climbs

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A survey by Internova Travel Group has indicated robust demand for business travel. In the survey, the majority (85 per cent) of business travellers anticipate travelling at the same frequency or more in 2024 compared to 2023. About 30 per cent combine leisure with business travel, or bleisure. The average daily rate for hotels booked by business travellers in the United States grew about 5 per cent from 2022 to 2023. And post-COVID, travel agencies are playing an increasingly important role in booking business trips.