Vivek Braganza, Director of Operations, Sofitel Bahrain expressed a desire to see more incentive houses that organise large-scale, citywide events at the Travel MICE and Corporate Show 2025. Braganza further praised the event’s organisation and the strong profile of buyers in attendance. He believes that such events are the ideal fit for a hotel like Sofitel Bahrain. Braganza said, “I believe for a hotel of our scale a mid to large-size MICE event is exactly the sweet spot.”