MoT proposes national marketing campaigns to boost M!CE

bic event

In order to deliberate, ideate and devise strategies for promoting Tourism in Mission Mode, the Ministry of Tourism (MoT) organized a two-day Chintan Shivir on 28-29 March where all the States, industry associations and industry leaders took part. In cognizance of the importance of the M!CE sector as well as the wedding destination sector, a separate session titled Developing M!CE Tourism and Wedding Tourism was held for deliberating on various policies, initiatives and strategies for development of M!CE tourism and wedding tourism in the country. MoT proposed launching of national marketing campaigns to boost India as M!CE and wedding destination.