Ministry of Tourism in a recently concluded industry roundtable titled Developing India as a MICE destination stressed action points such as database management, digital asset sharing, and focused efforts on structure, branding, marketing, and regulations for the MICE industry. In the round table, CEOs and senior executives engaged in discussions and influenced the prospective direction of India as a premier MICE destination. The diverse feedback emphasised India’s rich cultural and natural diversity as a significant attraction for MICE tourism, while also underlining the untapped potential within the domestic market. Industry representatives recognized India’s stature as a knowledge hub, foreseeing its ability to attract a myriad of MICE events across various sectors.
