Philippines Tourism Board launches MICE initiative

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Philippines Tourism Board has introduced their latest campaign titled ‘MICE Philippines: We Take Your Business to Heart’. This initiative is intended to enhance the country’s standing as a leading MICE destination and draw international tourists by promoting the Philippines as a prime location for business events. The objective is to highlight not just the country’s business strengths but also its leisure opportunities, offering visitors a blend of work and recreation. From beach resorts in Cebu to cultural tours in Manila and
eco-adventures in Davao, the Philippines strives to provide an unmatched experience for international delegates.

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