To make Malaysia a coveted MICE destination, MyTripleE 2.0 campaign sets the stage for business engagements, offering various attractive incentives.
Janice Alyosius
Malaysia’s MyTripleE 2.0 campaign offers a comprehensive range of incentives designed to attract and support business events in the country. These include financial aid, marketing support and sustainability initiatives.
General incentives
Malaysia provides various incentives to enhance business events including subsidies and advanced event technologies and aids.
- Event subsidies: Financial assistance to support business events
- Marketing and promotion support: Enhancing event visibility to attract global attendees
- Sustainability and technology: Encouraging eco-friendly and innovative solutions
- Access to modern venues: Showcasing Malaysia’s diverse cultural offerings along with unique venues
Support for conventions
Eligible conventions receive financial backing under the campaign, tech integration support and various forms of incentives and subsidies for sustainability and diversity initiatives.
Eligibility criteria:
- Minimum 250 delegates with at least 10 per cent international participants
- Minimum two full event days
- Must be a paid event and conventions (registration fees collected)
Financial support:
- Funding from RM3,000 up to RM20,000
- Meeting package: RM120 per international delegate (up to RM4,000)
- Additional support of RM4,000 per category (maximum multiple categories) for:
- TechReal/event technology: AI chatbots, VR (virtual reality)/AR (augmented reality) integration
- Sustainability initiatives: Food donation, waste reduction
- Human capital development: Grants for young professionals
- Diversity, Equity & Inclusion: CSR & legacy programmes
Support for exhibitions
Exhibition organisers can access funding, promotions and logistical support for their events.
Eligibility criteria:
- Open to professional exhibition organisers (PEOs), trade associations, corporate firms and event management companies
- Minimum 1,500 attendees (10 per cent international participation for new exhibitions)
- Minimum 1,000 sqm gross exhibition space and minimum two full days event and conventions
Financial support (package-based):
- Up to RM78,000, depending on space and attendees of the event
- Funding for marketing and promotions on digital platforms
- On-site support includes:
- Hosted buyers and speakers: Accommodation provisions
- Ground transport: Shuttle services and pre/post event tours
- Receptions and gala dinners: Welcome events
- Digital tech integration: Business matching platforms, event apps, registration kiosks
- Corporate Social Responsibility (CSR) and sustainability initiatives
- Booth construction support to the event organisers
Incentive travel groups
Corporate travel groups benefit from financial assistance, cultural experiences and accommodation support to enhance their stay in Malaysia.
Eligibility criteria:
- Open to corporate firms, incentive houses, Destination Management Company (DMC), Corporate Travel Agent (CTA), or Event Management Company (EMC).
- Minimum 50 international delegates
- Minimum two-night stay in a four-star or five-star hotel in Malaysia
Financial support (group-based):
- 50-99 delegates: RM7,920
- 100-249 delegates: RM22,920
- 250-499 delegates: RM49,915
Non-financial support:
- Welcome souvenirs
- Partial support for airport hospitality desk and partial accommodation
Availing support
Organisers must adhere to application deadlines, documentation requirements and budget limitations to qualify for these incentives.
- Applications must be submitted 60-90 working days before the event
- Not valid with other Malaysia Convention & Exhibition Bureau (MyCEB) campaigns
- Support can be claimed after the event upon full documentation
- Available for events to be held until 31 December 2026, subject to budget
Malaysia’s MyTripleE 2.0 campaign presents a compelling opportunity for event organisers, offering significant financial and non-financial incentives to enhance the business events landscape. With its focus on sustainability, innovation and cultural integration, Malaysia continues to position itself as a premier MICE destination.
Malaysia’s MyTripleE 2.0 campaign presents a compelling opportunity for event organisers, offering significant financial and non-financial incentives
