MiCE takes centre stage at IT&CM CHINA 2018

bic event

The 12th edition of IT&CM China in 2018 will bring together key Chinese and international players globally to transact business and network over three days

The Incentive Travel and Convention, Meetings (IT&CM) China, has established itself as China’s leading international Meetings, Incentives, Conventions and Exhibitions (MiCE) business, education and networking event. The event will be held from March 20-22, 2018, at Shanghai Convention and Exhibition Center of International Sourcing. Co-located with CTW China as China’s only double bill event in MiCE and corporate travel, IT&CM China is an event that is co-organised by CITS International M.i.C.E. – a wholly-owned subsidiary of CITS (China International Travel Service), and MP International. For international buyers, IT&CM China presents the one annual trade event dedicated to showcasing ready MiCE destinations, products and services across China. For Chinese buyers, IT&CM China offers a convenient one-stop sourcing platform of both international and domestic MiCE solutions right in their home turf. China’s massive buying potential is reflected in the show’s 80 per cent Chinese to 20 per cent international buyer mix. Delegates attending the three-day event are offered up to 100 percent scheduled appointments before the event; a buyer to exhibitor ratio of 1.25: 1; educational and networking sessions to expand lead generation, etc.