M!CE push for Jamnagar

bic event

Pre-wedding bash of Anant Ambani and Radhika Merchant has put Jamnagar on the global tourism map as an embryonic M!CE destination. It not only shines as a hub for spiritual & wedding celebrations but opens avenues for hospitality and travel.

Surbhi Sharma

Beating any exotic foreign location, Ambani’s extravagant pre-nuptial event at Jamnagar has set a tone, promoting Vantara’s picturesque milieu along with the local artisans and enriching culture, effectuating ‘Vocal for Local.’

Jamnagar airport goes international

To welcome international guests to Gujarat’s Jamnagar, the city’s airport, primarily an IAF base turned into an international airport for about 10 days for the arrival and departure of the guests. Union Ministries of Home Affairs, Finance, and Health, collaborated to set up a Custom, Immigration, and Quarantine facility at the airport. To this purpose, Airports Authority of India (AAI) has set up a passenger terminal building.

DK Singh, Director, Jamnagar Airport, reportedly said, “The airport handled 4,500 passengers. There have been 350 domestic and 86 international flight movements. About164 global passengers arrived for the event.”From arranging chartered flights from Mumbai and Delhi to Jamnagar and back, the Ambanis family provided a fleet of luxury cars to ferry the marriage guests.

footfall in Vantara

Spread over an area of 3,000 acres, Reliance Industries and Reliance Foundation unveiled an animal welfare initiative ‘Vantara’ (Star of the Forest) in Reliance’s Jamnagar Refinery Complex in Gujarat. The zoological park, which will be opened to the public soon, has the potential to attract domestic as well as international visitors as it offers adventure and wildlife tourism.

Tier-III luxury

The Ambanis relied on local artisans, designers, and service providers for the event. Around 1,000 VIP guests were housed in 900 sq. ft. luxurious Rajwadi tents, created by Evoke Experiences at Reliance Greens Complex. Each of these tents were equipped with lounge areas, living-cum-master bedrooms, dressing rooms, and washrooms.

Speaking on the issue, Bhavik Sheth, COO, Evoke Experiences, said, “We created 60 to 62 luxury accommodations, and the size of the tents was 900 sq. ft. with all the luxurious amenities. We were inspired by the luxury suites that we created in Rann Utsav, the tent city in Dhordo, Kutch.”

He added, “We are known for creating luxury in such locations where it is difficult to erect building or a hotel in a short period. The facilities, furniture, and the bathroom amenities we provided were equivalent to that of 5-star hotels. The feedback and arrangements were appreciated by everyone who stayed there, and the management team of Mukesh Ambani was happy with the facilities we created. People see an alternative for luxury accommodation at hotels and resorts. We can tap events in remote locations of India where there are not good accommodation facilities.”

It is well known that floral arrangements, décor, and designs were curated by big names such as Manish Malhotra, Devika, Amaahyaaj, Indian Décor, and Interflora.

Food galore

A team of 21 chefs from Indore’s Jardin Hotel were recuited to prepare a variety of dishes, including Japanese, Thai, Mexican, and Parsi cuisine. Foodlink catering’s Instagram handle also showcased their own work, mentioning, “We showcased India’s rich cuisine during the 3-day event.”

The next big thing

The Ambanis oversaw the construction of new temples within Jamnagar’s complex, which is surrounded by mid to high range hotel options such as The Orchid Jamnagar, Sayaji Jamnagar, The Fern Residency, Lime Tree, Anaya Beacon, Hotel Express Residency, Hotel Aram, Lords Eco Inn and so on.

“We created 60 to 62 luxury accommodations, and the size of the tents was 900 sq. ft. with all luxurious amenities.”

Bhavik Sheth, COO, Evoke Experiences

Attractions in focus

  • Lakhota Fort & Lakhota Lake
  • Khijadiya Bird Sanctuary
  • Marine National Park
  • Jamnagar Marine Aquarium
  • Ranjitsagar Dam
  • Bala Hanuman Temple
  • Bhedio Mahadev Temple