Business and luxury travel in Europe has been making a rebound over the last quarter and it continues to improve at a steady pace, according to ForwardKeys. London has emerged as the top Inbound Destination City in Europe in Q4. This is being aided by the easing of entry restrictions for vaccinated travellers. In addition, luxury travel also sees an increase in demand. “We looked at passenger arrivals from Los Angeles to London and we see an increase in the share of passengers travelling in Business, First and Premium Economy classes, “says Olivier Ponti, VP of Insights at ForwardKeys. Premium cabins are experiencing a stronger rebound than the economy class ones “as affluent travellers take it to the skies and look for a more exclusive and safer perceived experience,” he further adds. The top 10 most resilient destination cities are a Southern European affair. “This has been welcoming news for us at European Cities Marketing, encouraging our tourism boards’ members and MICE partners to re-think their live events strategy for 2022,” says Flavie Baudot, Acting Head of European Cities Marketing. In partnership with European Cities Marketing and their Barometer Report, the ForwardKeys analysts shone high beam on the highs and lows of travel within Europe this summer and in the last quarter of a roller-coaster year.
