As outbound tourism continues to grow, India emerges as a dominant force on global stage transforming MICE sector, says Silke Calder.
Janice Alyosius
As Indian corporate travellers continue to redefine the MICE landscape across the globe, events like Asia Pacific Incentives and Meetings Event (AIME) play an important role in bridging the gap between buyers and suppliers. Scheduled to take place from 10 to12 February 2025 at the Melbourne Convention and Exhibition Centre (MCEC), AIME 2025 will offer Indian corporates the opportunity not just to explore new horizons but also a platform to influence the global MICE industry globally.
Rise of outbound tourism
The rising demand for outbound tourism from Asia, particularly India, is injecting great energy into the MICE sector. “With Indian travellers seeking experiences that combine luxury with authenticity, destinations worldwide are tailoring their offerings to meet these expectations,” said Silke Calder, Event Director, AIME.
“Indian companies are looking for unique, culturally immersive experiences. In Melbourne, we see strong interest in activities that highlight our iconic laneway culture, curated food tours, street art walks, and exclusive hidden bar experiences,” she added.
Appetite for luxury
Indian corporate travellers have a reputation for demanding the best services. They expect high-end accommodations, impeccable services, and meticulously curated experiences. What sets Indian travellers apart is their desire for personalised luxury
Indian groups value exclusivity and are drawn to experiences that create lasting impressions. “Whether it is hosting events in iconic venues or integrating local traditions into itineraries, the focus is on creating meaningful and memorable moments,” Calder pointed out.
Strategic Development
Recognising India’s growing prominence, AIME has recalibrated its approach to better serve the market. “India is an essential market for us. We have enhanced our outreach to Indian buyers and tailored our offerings to highlight the diverse experiences across the Asia Pacific region,” Calder shared.
To woo Indians, the Hosted Buyer programme is a key element of AIME’s strategy. “This programme ensures Indian buyers connect with global suppliers who match their unique requirements. Our AI-powered meeting platform takes it a step further by providing personalised recommendations, ensuring every meeting is meaningful and productive,” she explained.
Technology integration
Technological advancements are playing a key role in the MICE industry. Discussing how AIME is at the forefront of this evolution, Calder said, “Interactive apps, personalised digital itineraries, and immersive virtual reality experiences are becoming integral to MICE events. These tools cater to the tech-savvy Indian market by ensuring seamless event management and elevating attendee engagement.”
On sustainability, AIME is setting its benchmarks with various initiatives. MCEC is a shining example with a 6-star Green Star rating and EarthCheck Platinum Certification. “We are committed to sustainable practices. From showcasing eco-friendly venues to promoting carbon-offsetting initiatives, we are making sustainability a priority,” Calder added.
AIME has grown significantly post-pandemic as there is a palpable rise in demand for in-person meetings. With its 2025 edition set to be the largest, this year will host over 660 exhibitors and 640 hosted buyers.
“India is an essential market for us. We have enhanced our outreach and tailored our offerings to highlight the diverse experiences across the Asia Pacific region.” – Silke Calder, Event Director, AIME
