A Research Dive report has predicted that the global M!CE industry will generate a revenue of US $1,619.3 billion by 2028, growing rapidly at a CAGR of 5.9 percent during the forecast period (2021–2028).
“Rapid increase in globalization has led to the progressive expansion of businesses around the world. In addition, increasing initiatives taken by corporate companies to travel numerous destinations and host an event to not only cherish cross-culture interactions among employees but also favor international marketing. These factors are expected to drive the growth of the M!CE industry during the forecast period,” the report said.
The report noted “The European M!CE industry is expected to generate a revenue of US $626.0 billion during the forecast period. Presence of superior customer service, impeccable catering, safe and seamless transport in this region is expected to drive the growth of the market during the forecast period”.