Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre ensures trust with outstanding service. Varun Mehrotra, Director of Sales and Marketing, discusses MICE interactions and client preferences.
Suhani Sood
Sheraton Grand Bengaluru Whitefield Hotel & Convention Centre innovates in hospitality, emphasizing on collaboration and connection. It hosts diverse events in a 15,000-square-foot convention centre, offering comprehensive services.
Customizable packages
Mehrotra emphasizes on tailored packages for MICE groups, aligning with their budget and travel needs. “We engage with MICE agents to encourage MICE travel while assuring travellers about safety measures. We ensure travellers are well-informed about the security measures in place, including travel insurance and flights adhering to health protocols,” he says.
Foremost hospitality trends
Mehrotra underscores a proactive hospitality marketing approach, leveraging social media, digital trends, mobile optimization, and virtual/augmented reality. He explained, “Artificial Intelligence and chatbots enhance guest interactions. MICE priorities include flexibility, technology, and sustainability, with emphasis on customizable spaces and integrated technology solutions. Staying updated on industry trends is crucial for competitiveness and success.”
Emphasizing on the importance and need of having sustainable practices, Mehrotra said, “Sustainability is a core value for us. We’re committed to our vision of becoming a Net-Zero GHG Emission Company by 2050. To ensure sustainability in events, we follow a structured approach. This includes implementing residential bath amenities, sourcing cage-free eggs, offering a significant portion of plant-based food options, and tracking food waste.”
“We engage with MICE agents to encourage MICE travel while assuring travellers about safety measures”
Varun Mehrotra, Director of Sales and Marketing, Sheraton Grand Bengaluru Whitefield Hotel & Convention Centre
