The worldwide M!CE market is expected to grow to US $1620.7 billion by 2032, according to a market research report released by Custom Market Insights. The report attributed several factors for the humoungous growth of the market. “M!CE organizers are embracing hybrid event formats that blend virtual and in-person elements, offering participants the flexibility to attend either physically or remotely. This approach expands event reach, enables wider audience engagement, and mitigates the challenges posed by travel restrictions. The M!CE industry is leveraging digital technologies to host virtual conferences, exhibitions, and interactive sessions. Virtual platforms and online networking tools enable global participation, minimise travel constraints, and enhance the accessibility and convenience of M!CE events,” the report said.