According to Allied Market Research, Thailand’s MICE industry is estimated to reach US$2.23 billion by 2027, a compound annual growth rate of 11.6 per cent from 2021 to 2027.
Commenting on the report, Hugh M Jones, CEO, RX said at METALEX, “Thailand has the potential to become the Asean hub of MICE with the country’s industry forecast to reach US$2 billion by 2027, buoyed by world-class venues and its multicultural nature.
Jones further added, “Thailand has high potential, particularly the exhibition segment, supported by the rising number of tourists and business activities, good infrastructure, security, safety, a multicultural vibe and readiness of the people.”
