Thomas Cook and SOTC Travel released their India Holiday Report 2025 capturing the evolving aspirations and behaviour of Indian travellers. The survey highlighted that 28 per cent travellers opt to travel with frolleagues (colleagues who double as friends) indicating a rising segment. Additionally, the report also said that event tourism (global music concerts, sporting events and festivals) is on the rise, aligning with a focus on entertainment-driven travel experiences with 22 per cent travellers opting for it.