Tourism Australia and Singapore Airlines (SIA) have signed a new three-year marketing agreement aimed at boosting business events travel to Australia. Under the Memorandum of Understanding (MoU), Tourism Australia and SIA will jointly deliver a range of marketing and promotional trade activities within Asia and the UK to promote Australia as the ideal destination for business events. The activities will highlight Australia’s strengths as a world-class business events destination including its iconic and diverse landscapes, award winning venues, unique experiences and friendly people with fresh perspectives.
Andrew Hogg, Executive General Manager, Eastern Markets and Aviation, Tourism Australia, said, “Singapore Airlines is one of our longest standing airline partners and I am thrilled we are working together once again to promote why there is nothing such as Australia for business events. Business events are incredibly valuable to Australia’s visitor economy and strategic partnerships such as this, help to secure future business for Australia.”
