Thomas Cook and SOTC have unveiled ‘Dhruv’, India’s first multi-modal and multilingual GenAI advisor, designed for business travellers. This innovative tool enables users to book hotels, flights, and make payments seamlessly. Dhruv’s 24/7 availability provides uninterrupted assistance to global enterprises, reducing response time by up to 60 per cent. Supporting over 20 languages, including regional Indian languages and major international languages, Dhruv caters to a diverse range of business travellers. By leveraging AI technology, Thomas Cook and SOTC aim to revolutionise the corporate travel experience, making it more efficient and personalised.
