The Jewellers Association Show (JAS) 2025, Jaipur’s premier B2B jewellery exhibition, was held from July 4–6, 2025 at the Jaipur Exhibition & Convention Centre (JECC), Sitapura – seamlessly executed by the team at Novotel Jaipur Convention Centre & JECC. Renowned as a landmark event in the jewellery industry calendar, JAS 2025 brought together over 500 exhibitors and more than 21,000 trade visitors from across India and abroad.With the theme “Connect to Source,” the show highlighted direct engagement between artisans, manufacturers, and buyers, and showcased a spectacular array of gemstones, gold, diamond, silver, and Kundan-Meena jewellery. The inauguration was graced by the presence of Shrimati Diya Kumari Ji, Hon’ble Deputy Chief Minister of Rajasthan, whose royal presence added a special charm to the occasion. A highlight of the event was the hosting of a lavish lunch and a grand gala dinner for over 2,000 esteemed guests, which was further elevated by the presence of Shri Bhajan Lal Sharma Ji, Hon’ble Chief Minister of Rajasthan. With its world-class infrastructure, expert hospitality, and impeccable event coordination, the JECC–Novotel complex once again demonstrated its capability as a leading venue for prestigious national and international events.
Since its opening, the Novotel Jaipur Convention Centre and JECC has emerged as a premier destination for high-profile events, successfully hosting over 220 corporate conventions, grand weddings, and cultural celebrations. The esteemed and trusted prominent organizations, corporates, associations such as the Government of India and Rajasthan, FICCI, Herbalife, Lions Club, Pfizer, Maruti Suzuki, Volkswagen, CIPLA, Entertainment Premium League (EPL), Indian Exhibition Industry Association, GITB, Eventsthan, JJS, India Stonemart, and many more. The venue has also become a preferred stage for top-tier entertainment, having welcomed A-list artists such as Diljit Dosanjh, Karan Aujla, Arijit Singh, Yo Yo Honey Singh, internationally renowned DJ Alan Walker, and many more.
In addition to hosting high-profile events, the hotel complex has actively promoted itself on national as well as global stage, participating in renowned industry events like ITB Asia in Singapore, ICCA Congress in Abu Dhabi, IMEX Frankfurt, EMF Abu Dhabi, India Association Congress (IAC), WOW Awards and more. These efforts have positioned NJCC and JECC as a significant player in the MICE industry, driving growth and expanding its network.
The complex has won multiple awards in various categories – notable being Best MICE Hotel by The Economic Times Rajasthan Business Summit, Iconic Hotel for MICE at Times Hospitality Icons, Best MICE Hotel in Jaipur at Today’s Traveller Annual Awards, Best Venue for Business Events, Destination India at WOW Awards, Best Hospitality Project of the Year (3rd place) at GRI Awards India, Travel + Leisure India’s Best Awards and many more.
Reflecting on these achievement, Mr. Manuj Ralhan, General Manager, Novotel Jaipur Convention Centre & JECC-Managed by Accor, shared,
Looking ahead, the hotel complex is committed to expanding its capacity to host larger conventions, with plans to increase guest rooms and meeting spaces. With over 1,500 branded rooms within a 15-minute drive, Novotel Jaipur Convention Centre aims to create a mini Aerocity near Jaipur International Airport. Sustainability initiatives are also underway, including a 3 MW solar plant.
The complex is committed to expanding its portfolio by hosting more weddings, attracting international MICE events, and enhancing visibility through focused influencer marketing, proactive PR and active participation in major trade shows.
