FAM-tastic perspectives

bic event

Renowned for modernity and innovation, Singapore is an exceptional M!CE destination. Recently, the Singapore Tourism Board hosted a Fam trip, showcasing a panoramic view of diverse venues and attractions in the city, which promises unforgettable experiences for corporate events.

Janice Alyosius

Singapore, renowned for modernity, and innovation, stands out as an exceptional destination for M!CE events and conferences. With a plethora of unconventional venues, diverse cuisines, and captivating attractions, Singapore offers corporates an array of options to curate unforgettable experiences for their attendees. The Singapore Tourism Board (STB) recently organised a Familiarization trip, inviting 13 agents and two Indian media representatives to experience the city-state’s s newest attractions and hotels primed for hosting events and conferences.

Unconventional Venues and Experiences

The venues with distinct features and the latest facilities make Singapore a phenomenal destination for corporate events. From yacht experiences to historic museums and scenic mountaintop locations, the city offers a diverse array of settings to suit each and every occasion.

S Kogu, Director and Founder, YachtCruiseSG, illuminated us about yacht experiences, tailored as per various budgets and preferences. He also said, “We can accommodate up to 10 guests in smaller boats, while larger boats can host up to 50, depending on size and length, and these experiences could range from SGD39 to several thousand dollars. Meanwhile, corporate rates are available upon request.”

In context with distinctive venues such as the National Museum, Irsha Vichare, Manager-M!CE, BOI EXP, revealed, “The National Museum, can host 100 to 200 people and the entire museum can accommodate around 1,000 to 2,000 people. The museum features a beautiful deck area suitable for networking dinners and cocktails, as well as a theatre seating approximately 200 people, providing a refreshing alternative to traditional hotel ballrooms.” Anand Sharma, Assistant Manager, FCM Meetings & Events, India, highlighted Mount Faber as a venue. He believed, “It is ideal for smaller groups of around 50 to 70 people, and with some adjustment in the layout, we can maximise the view.”

Attractions and Entertainment

Gaurav Choksi, Manager, Mount Faber Leisure Group, underscored the allure of Sentosa Island’s attractions, including the Singapore Cable Car and Wings of Time show. “In terms of capacity, our attractions can accommodate large groups. We also offer Food, Music, and Views experiences at three beautiful restaurants: Abora, Dusk, and Mount Faber. The capacity of these restaurants ranges from 150 to 300 people. Furthermore, we have a new attraction called Sky Helix, which can accommodate 16 people per ride, and 64 people per hour. Sentosa Island is a popular destination for Indian incentive groups, and Wings of Time is a must-see show for them,” he shared.

Edward Koh, Executive Director, STB, drew attention to the evolving landscape of attractions, from adrenaline-pumping go-kart experiences to family-friendly destinations such as KidZania. These offerings add a dynamic dimension to corporate itineraries, enhancing the overall experience for attendees. Cole said, “In order to encourage planners and corporate clients, we have some financial and non-financial schemes. We have the Singapore M!CE Advantage Programme (SMAP) where we collaborate with industry partners such as Sentosa, Singapore Airlines, and Changi Airport to create attractive Singapore packages.”

Diverse Culinary Experiences

In addition to captivating venues, Singapore’s culinary art adds a tantalising dimension to M!CE events, with the city’s diverse cuisines, and menus that cater to group’s wholesome dining experiences. Rosy Mitra, Director, Citius Holidays, underlined the importance of culinary familiarity, particularly Indian cuisine, for global travellers. “We conduct various businesses in Singapore, and what I particularly appreciate is the Pan Pacific Hotel, where the presence of an Indian chef is an added advantage.” No doubt Singapore sets the stage for events that leave a lasting impression.

“To encourage planners and corporate clients, we have some financial and non-financial schemes. We have the Singapore M!CE Advantage Programme where we collaborate with industry partners.”

Edward Koh, Executive Director, STB