Dubai Business Events has launched the second edition of its MICE Star Awards programme, once again providing a platform to recognise and celebrate the outstanding performance of MICE intermediaries in India.
This follows on from the strong response from the industry to the programme earlier this year, with eight intermediaries rewarded for the role they have played in advocating for Dubai and solidifying its position as a leading business events destination.
The awards were originally introduced earlier this year as part of DBE’s robust commitment to the Indian MICE market, having already built a strong collaborative relationship with intermediaries in the country. Dubai’s popularity as a business events destination continues to be elevated through DBE’s permanent presence in the market, as well as a year-round calendar of inbound sales missions, study missions bringing intermediaries to Dubai, and participation in major trade shows, as well as other activities.
For the new edition, the MICE Star Awards will recognise intermediaries based on their performance during an expanded qualifying period – 1 October 2024 to 30 September 2025 – with award recipients to be selected based on a comprehensive evaluation process that takes into account both the volume and value contribution of their business to Dubai’s business events and wider tourism ecosystem.
Dubai’s status as a global MICE destination of choice was underlined earlier this year when it was once again ranked number one in the ‘Top 25 Destinations in Middle East & Africa’, published by Cvent. It was also ranked the number one destination globally in the Tripadvisor Travellers’ Choice Awards Best of the Best for 2024, becoming the first destination to ever come out top for three years in a row.
