A new strategy to help create jobs and spread economic prosperity by encouraging a wide range of successful, sustainable, and authentically Welsh events right across Wales has been launched today (13 July 2022) by the Economy Minister, Vaughan Gething. The National Events Strategy for Wales 2022–2030 builds on the unprecedented growth of events in Wales over the past two decades. The strategy seeks to encourage events of all shapes and sizes that are located in every corner of Wales, spread across all seasons and representative of Welsh culture.
It is based on three main themes:
Align the industry: To be resilient and prosperous, the industry will develop a strong voice that ensures all stakeholders are aligned and working in collaboration towards common outcomes.
Authenticity: Events in Wales will have a distinct Welshness regardless of size, scale, or location. This will include the Welsh language, reflect the Cymru Wales Brand, and the Well-being of Future Generations Act criteria.
All of Wales: The industry will maximise existing assets, spread its events across Wales and across the year, and aim to achieve equality, diversity, and inclusion
