Uber for Business is now a strategic element in large-scale MICE programmes, influencing delegate experience, operational efficiency, and sustainability reporting, as organisers recognise ground transportation as a factor for overall event success. This isn’t just about ride-hailing; it is a calculated play for better delegate satisfaction.
Rituraj Chaturmohta, Sr Country Manager, Uber for Business – India and South Asia, argues that transport defines the very first and last touchpoint of any meet — shaping the entire event’s reputation. By centralising rides via vouchers, planners can finally kill logistical chaos and drive up attendance. Beyond the “last mile,” mobility is now a high-stakes data game. New sustainability dashboards allow organisers to track Scope 3 emissions via trip-level CO2 data — a massive win for ESG reporting. With a footprint spanning 125 Indian cities, event planners are securing a consistent, reliable transport experience across diverse destinations. It is no longer a back-end detail — it’s a front-end priority for modern event ROI.
