Speaking at IEIA EventTech & MarTech Summit 2025, Suman Billa, Additional Secretary & Director General, MoT, said technology will define the competitiveness of India’s MICE sector, as events move beyond logistics to become data-driven, experience-led, and tech-enabled. He stressed the need to harness technology to enhance delegate experience, improve exhibitor return on investment, and boost operational efficiency, while ensuring sustainability remains central to all industry activities.
