Tag: Event
SATTE gears up for next smarter leap
Celebrating its record-breaking 2025 edition, SATTE convened key industry stakeholders to review achievements, share insights and chart a smarter, more technology-driven roadmap for 2026.
By...
Designing events through the lens of behavioural science
IMEX Las Vegas puts the spotlight on the science behind persuasion, showing how the right mindset can turn every event into a masterclass in...
End-to-end travel solutions on horizon
Balmer Lawrie Travel & Vacations outlined plans to expand beyond ticketing into hotels, cabs, insurance, visas and vacation packages, supported by end-to-end, tech-driven MICE...
AI, XR anchor the future of events
As companies push for sharper outcomes from their events, advances in AI and extended reality (XR) are becoming central to how event planners measure...
