Restarting MICE in Dubai

bic event

As the city gathers momentum with the resumption of             meetings & exhibitions, Dubai’s Department of Tourism and Commerce Marketing has formed a Business Events Stakeholders Committee

His Excellency Helal Saeed Almarri, Director General of Dubai Tourism, chaired the committee’s inaugural meeting on September 14 at Dubai World Trade Centre, updating members on the progress in reactivating the sector in the aftermath of the pandemic & facilitating discussions around opportunities & challenges.

Comprising key industry stakeholders, the committee, which will meet regularly throughout the

year, provides a platform for two-way dialogue around the continuous strategic and operational development of Dubai’s competitive position as a host city for international business events.

His Excellency Helal Saeed Almarri said, “Dubai has steadily reopened key economic sectors, building on the support that was provided throughout the pandemic and the measures put in place to minimise its impact. In line with this, we have been working closely with industry stakeholders to ensure a framework is in place to resume business events that can be best-inclass while at the same time prioritising the health and  safety of all participants.”

“The formation of this committee underlines the collaborative approach we have sought to take across all our activities and in relation to all the tourism sub-sectors and reinforces  our commitment to supporting our stakeholders and ensuring Dubai leads the global post-pandemic recovery. Business events play a critical role in driving economic development and knowledge growth in Dubai and, with the city’s status as the Middle    East’s undisputed hub for conferences, exhibitions and meetings, the resumption of activity here will have an impact on the wider region,” he added.

Ajay Bhojwani, Managing Director, MCI Middle East, shared, “As the economy continues to open, allowing the M!CE and live events sector to resume activities, it is imperative that the events are conducted in the best possible manner with compete health and safety regulations in place, and which are followed by every single stakeholder in the industry.”

We are working closely with stakeholders to ensure a framework is in place to resume business events

quick byteThe resumption of business events in Dubai will have an impact on the wider region