Speaking about Meetings, Incentives, Conferences and Exhibitions (M!CE), Suman Billa, who serves as the Additional Secretary of Tourism, emphasised the significant potential this sector holds for India. He explained, “It is a big opportunity and there is a need to bring the biggest conferences of the world here, to show the size of India’s offerings. With world-class conferencing infrastructure such as Bharat Mandapam, we need to look at how we can utilise those to get more conferences in India.”