Suman Billa, Additional Secretary and Director General, Ministry of Tourism, stated it is time to place India prominently on the global MICE map. With iconic venues and MICE being prioritised under Incredible India, our goal is to elevate 10 Indian cities, especially in South India into global MICE destinations. He added India currently commands only five per cent of the global USD 850 billion MICE market. Establishing city-level convention promotion bureaus as autonomous bodies is critical to strengthening our presence. This move will boost MICE tourism and catalyse growth across the MSME, hospitality, and services sectors.
