Melbourne excels in attracting Asian incentive groups

bic event

Melbourne has become the preferred choice for Asian incentive meeting planners and companies, as the Melbourne Convention Bureau (MCB) has successfully attracted 17 Asian incentive groups from countries, including China, Taiwan, Indonesia, Korea, Vietnam, Thailand and India in the current fiscal year. Julia Swanson, Chief Executive, MCB, said the bureau has always had a strong presence across the Asia Pacific region, with team members in China, Malaysia and India working with planners to create unique programmes. “As a full-service bureau, MCB goes above and beyond to ensure groups have a seamless and memorable experience. Our team excels in crafting bespoke itineraries designed to suit every group and we look forward to working with the tourism industry to deliver exceptional experiences,” Swanson added.