Japan’s experiential attractions and high-tech landscape has propelled it as a favourable MICE destination among Indian corporates. JNTO reports the average group size from India to be about 100-200 persons with an average stay duration of 5 days. Japan’s MICE market has moved beyond Tokyo to secondary cities like Okinawa, Hokkaido, and Osaka. These cities have developed experiential activities to attract tourists like ice-walking, sub-tropical beaches, and cultural attractions.
