The 15th edition of ITB Asia recorded over 27,000 business appointments and meetings.
Commenting on the response, Martin Ecknig, CEO, Messe Berlin, said, “The positive feedback from all attendees showed us how important personal exchange is after two years of holding a purely digital event. As a leading trade fair for Asia’s travel industry, ITB Asia once again provided a unique opportunity and platform for the industry to rebuild, reconnect and give answers to questions about how the M!CE industry is making a huge comeback.”
“The successful turnout for the three shows indicates a positive return of M!CE events in Asia Pacific as the travel industry gains momentum on the route to recovery,” said Katrina Leung, Managing Director of Messe Berlin (Singapore).
