Chander Mansharamani, Vice Chairman, India Convention Promotion Bureau (ICPB), cautions that the real challenge for event industry is perception. “States need to recognise that MICE is not just an industry; it is an economic activity with far-reaching impact on jobs, trade, and knowledge exchange,” Mansharamani said. A key missing piece is the lack of credible data on the segment’s size and economic contribution, which has made it difficult to prioritise MICE in tourism policy or budgets.
