IMEX Frankfurt to see hike in Asian attendance

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The number of buyers wanting to attend IMEX Frankfurt 2025 continues to track upwards. The show will take place from 20 to 22 May in Germany. Event professionals from over 100 countries will be at the show, with the number of attendees from Asia and Africa growing over the last couple of years.

Together, global buyers bring with them considerable buying power: over 40% of those registered so far have an annual event spend of $1million – $10million+.

This year the IMEX team has worked closely with more hosted buyer groups around the world to help them craft their own personalized experiences at the show. This includes bespoke meet and greets as well as show floor preview tours and exhibitor introductions before the show opens.

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