Hong Kong Tourism Board (HKTB) has announced that Hong Kong has won IBTM, the world’s leading MICE event brand, to organise its inaugural MICE trade show IBTM Asia Pacific 2025, in Spring 2025. The event is expected to attract more than 1,500 travel trade and MICE professionals from the Mainland, Southeast Asia, India, Japan, South Korea and other markets in the region, and long-haul markets. Dr Pang Yiu-kai, Chairman, Hong Kong Tourism Board, said, “The event will not only bring more than 1,500 high-yield visitors from the global travel trade and MICE industry to Hong Kong but will also generate positive word-of-mouth with their personal experience. This, in turn, will help bring more MICE events to Hong Kong, creating multiplier effect contributing to the city’s economy.”
