The 44th edition of the International Tourism Trade Fair, FITUR, to be held in Madrid from 24 to 28 January is expected to attract an estimated 150,000 professional visitors and 100,000 general public attendees.
FITUR is further anticipated to witness record figures in all dimensions, with 9,000 participating companies, 152 countries, and 806 exhibitors presenting their offers over nine halls. This year, Ecuador will be a special Fitur Partner Country, with a major display at the Fair. Sustainability will be a transversal axis of the entire tourism offer and sections of the fair.
