Cebu city in Philippines is touted to emerge as major M!CE destination in Asia as it will witness a number of M!CE events in 2023. “We see Cebu retaining its stature as a key business and leisure destination. The revival of M!CE activities and in-person events should help propel hotel occupancies and average daily rates in Cebu over the next 12 months,” said Joey Bondoc, Associate Director, Research, Colliers Philippines.
Philippines is positioning itself as a desired business events destination in Asia and offering M!CE as top tourism product to the international travelers.
