A new research poll by the Global Business Travel Association (GBTA) has revealed that 86 per cent of global business travel buyers and suppliers feel that business travel performed on par or better than they anticipated in 2024. The survey results reveal that 93 per cent of travel buyers and 79 per cent of travel suppliers believe the sector has met or exceeded their expectations, despite variable economic and operational conditions. North America and Latin America lead this optimistic sentiment, with 71 per cent of buyers expressing optimism for 2025, compared with 62 per cent for suppliers. Buyers report more confidence than suppliers, with 71 per cent of buyers expressing optimism for 2025, compared with 62 per cent for suppliers.
