Accor has launched a campaign called ‘We must start meeting like this’ for meetings and event organisers. The campaign, announced at AIME, offers loyalty members of Accor’s ALL Meeting Planner programme the chance to earn double reward points, win a monthly prize, and win one of two grand prizes of a trip to Paris or the Maldives. To participate, event organisers must become a member of ALL Meeting Planner, register for the campaign before their event by 31 July 2024, and hold an event with a minimum spend of US $5,000 by 30 September 2024.