The MICE market is expected to grow from USD $49.4 billion in 2024 to over USD $100 billion by 2030. CII in its latest blog quoted that bleisure travel is a key part of this growth. The confederation added that younger business travellers are driving demand for curated experiences that blend productivity with relaxation. This trend highlights a significant shift in business travel, where individuals increasingly seek opportunities to combine professional engagements with personal leisure, contributing to the robust expansion of the MICE sector.
