The Arabian Travel Market (ATM) has partnered with the International Congress and Convention Association (ICCA) to expand the business events sector at the 2025 edition of the exhibition. ICCA will lead sessions on global business events, focusing on sustainability, digital transformation, and AI integration. The association will facilitate the attendance of international association buyers, showcase the region’s diverse event offerings, and attract large-scale congresses contributing to the region’s economy and development. Additionally, the association will launch an exclusive government meeting ranking report, providing data on the Middle East’s growing influence in the business events arena.
