To harness the potential of M!CE tourism, the Bangladesh Tourism Board held its inaugural seminar on the subject. The gathering united industry experts, government officials, and stakeholders to deliberate on the significant role M!CE tourism could play in positioning Bangladesh as a premier tourist destination in South Asia. The seminar, named ‘MICE Tourism in Bangladesh’, showcased distinguished speakers emphasising the country’s distinctive attractions, including the Sundarbans, the world’s largest single mangrove forest, and the sandy beaches of Cox’s Bazar.