The Union Minister of Commerce and Industry, Piyush Goyal, has unveiled the government’s ambitious initiative to establish India as a prominent global destination for Meetings, Incentives, Conferences and Exhibitions (M!CE) sector. Goyal said, “The government under the visionary leadership of the Prime Minister, Narendra Modi is promoting India as a global M!CE destination to showcase India’s MSME sector, traditional handicrafts, artisanal offerings, weavers and manufacturing prowess.”