Korea Tourism Organisation (KTO) recently conducted its first offline roadshow post-pandemic – MICE Xperience 2021 in New Delhi as part of its tourism strategy for 2022. It showcased the ‘new’ South Korea for MICE, offering a wide range of world-class convention centres, 5G network, transportation facilities and team building programmes. “Considering the popularity of Korean dramas, food and music in India, we are targeting a big group. We are fully prepared to promote South Korea next year, and we have planned many more offline and online promotions,” said Young Geul (Ian) Choi, Director, KTO. It is currently supporting its trade partners by arranging virtual tours of the popular sights and plans to offer exciting incentives & additional support to those booking MICE groups with them in the next two years. “It is a non-abiding commitment which makes the DMCs eligible for an increased incentive from our side,” informs Sandeep Dutta, Marketing Manager, KTO.
