At Google Think Travel Summit, Sunjae Sharma, MD, India & South west Asia, Hyatt Hotels Corporation, observed that the Indian wedding segment is transforming. He said, “While large-scale celebrations continue, younger couples are now prioritising sustainability, creativity, and distinctive experiences. From heritage fort backdrops to cultural add-ons, hotels are designing weddings as full experiential journeys. These events are also creating long-term loyalty, with couples and guests often returning to the brand for future stays.”