Thomas Cook (India) Limited’s MICE team has successfully managed the end-to-end delivery of a spectacular ground-breaking ceremony and event for the world’s first World Health Organization (WHO) Global Centre for Traditional Medicine in Jamnagar, Gujarat. Following a meticulous selection process, Thomas Cook India was appointed as the exclusive Event Management Agency. The decision was based on the company’s expertise and exceptional delivery in this domain.
The WHO Global Centre for Traditional Medicine is a global project that will focus on data, innovation, and sustainability while optimizing the use of traditional medicine in the field of healthcare and wellness.
The landmark event, organised by Thomas Cook India for the WHO and the Ministry of Ayush, Government of India, was graced by the Hon’ble Prime Minister of India, Shri Narendra Modi, along with the Director-General of WHO, Dr. Tedros Ghebreyesus, who performed the ground-breaking ceremony. The special guest for the occasion was the Hon’ble Prime Minister of the Republic of Mauritius, Pravind Jugnauth. The historic moment was witnessed live by an over 2000-strong audience, including World Ambassadors to India, senior members of the government, international delegations from WHO and the Republic of Mauritius, top bureaucrats and dignitaries.
Thomas Cook India’s 3-pronged strategy is focused on innovation, technology, and exceptional service to deliver a spectacular event. The 360-degree transformation of the venue was impressive, converting barren land into imposing marquees the size and scale of massive hangar-like structures. The Thomas Cook team deployed cutting-edge technology to create an innovative digital exhibition with unique elements like foot sensors for data activation on specially installed magnum screens, ink walls, and touch table technologies set against a cinematic backdrop. To ensure exceptional service, Thomas Cook India delivered bespoke arrangements for over 250 VIP guests, including premium airport and ground transportation, special lounges and meeting areas, exclusive cuisine and catering services, etc. Special assistance was also provided to ensure seamless check-in and check-out, in addition to the setting up of help desks at the airports of Jamnagar, Rajkot, and Ahmedabad and hotels in Rajkot and Jamnagar.
Thomas Cook also effectively managed the promotion and publicity of the event via a multi-pronged media campaign across print, digital platforms and social media; a focussed communications strategy, including a press conference at Jamnagar.
In addition to the event, Thomas Cook was also responsible for managing public relations and media outreach for the government’s prestigious Global Ayush Investment & Innovation Summit in Gandhinagar.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, and Thomas Cook (India) Limited, said, “We are honoured to be selected as the exclusive Event Management Agency for the Ministry of Ayush’s ground-breaking ceremony for the world’s first World Health Organization (WHO) Global Centre for Traditional Medicine. The seamless execution of this prestigious global event reiterates the high level of expertise of our MICE team in managing world-class events. Our strategy was conceptualised around three key pivots: innovation, technology and exceptional service, and our teams at Thomas Cook worked round the clock to deliver a truly spectacular event. I am particularly proud of the cutting-edge technology that we incorporated into each facet to truly transform the event. We are very grateful to the government of India and humbled to be a part of the country’s path-breaking initiatives in the field of traditional medicine.”
