TCEB charts out roadmap to develop Thailand as MICE hub

bic event

Thailand Convention and Exhibition Bureau (TCEB) has launched a five-year action plan
(2023–2027) aimed at revitalizing the economy and promoting Thailand as a premier destination for international MICE. The plan will be supported by the TCEB Go strategy and Thailand MICE to Meet You Year 2023 campaign.
Chiruit Isarangkun Na Ayuthaya, President, TCEB, said, “The lifting of domestic and international travel restrictions worldwide is accelerating the recovery of MICE. At this critical juncture, TCEB is embarking on a five-year action plan (2023–2027) to advance Thailand’s MICE industry. The five-year plan will also be expressed through our new campaign called Thailand MICE to Meet You Year 2023, which aims to inspire the organization of more MICE events throughout Thailand and generate revenue for more local economies.”