With the delivery of over 200 physical MICE groups (Domestic & International destinations), Thomas Cook observes a clear increase in the MICE business in India. Some of the key sectors driving this demand have been Insurance, Pharmaceutical, Automobile, Paint, etc. The top MICE destinations include key metros like Mumbai, Delhi, Kolkata, Chennai and Hyderabad, top conference locations of Goa and Jaipur; also leisure favourites like Udaipur, Puri, Mahabalipuram, etc. The brand further added that with the reopening of international borders, several international MICE groups have been conducted to Dubai, Maldives, France and Germany with group sizes ranging between 20-200 guests. Elaborating on the brand’s sustained corporate engagement towards driving MICE demand, Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “Despite the challenges of the pandemic, our focussed initiatives that included health and safety, have increased corporate confidence in MICE Travel. And this has resulted in our delivery of over 200 physical MICE groups (both domestic and international) since January this year. With increased demand for physical groups/events our pipeline for 2022 looks robust and our teams are all geared up to delivering truly exceptional programs to delight our MICE clients.” During the T20 World Cup in the UAE, it delivered 3 mid-sized MICE groups (between 30-100 delegates). It has also organised weddings and related events ranging between 30-400 guests at Goa, Jaipur and Udaipur. To build corporate confidence in MICE travel, Thomas Cook launched innovative programs such as “Assured” Safe Travel Program, TravShield and Gourmet Genie.
