Singapore hosts biggest SBI Life Insurance’s M!CE trip

bic event

SBI’s Life Insurance’s “Jewel of the Crown” trip to Singapore is one of the largest incentive groups hosted in Singapore this year which took place in September 2022 involving more than 2,400 dealers, partners and staff of SBI Life Insurance.

The trip was supported by the Singapore Tourism Board through the Business Events in Singapore assistance scheme which encourages innovation and anchoring of quality business events in Singapore.

G B Srithar, Regional Director, India, Middle East & South Asia, Singapore Tourism Board, said, “I thank Mahesh Kumar Sharma, MD and CEO, SBI Life Insurance for selecting Singapore for this monumental Jewel of the Crown program. It is the largest MICE movement to Singapore post-pandemic and sends a strong signal that Singapore is back in business to tap India’s growing outbound MICE travel market.”

Participants were delighted with the hospitality through a well-planned four-day program that offered them a memorable experience in Singapore with a gala event at the Marina Bay Sands.

Prem Vidyarthi, Chief Operating Officer, SBI Life Insurance, said, “We had a fantastic time in Singapore. In the last few days, we visited Universal Studios Singapore, Little India, Night Safari and many other attractions. It is heartening to see that tourism in Singapore is making a strong recovery. Thank you Singapore Tourism Board for your great support to SBI Life Insurance.”