The Penang Convention & Exhibition Bureau (PCEB) is hosting the 6th edition of Penang Road Show to India 2023 in four different cities in India from 13–20 February. The road show aims to attract India buyers from the MICE industry.
Yeoh Soon Hin, Penang State Minister for Tourism and Creative Economy, said, “PCEB will also be launching the latest meeting and incentive packages to re-establish connections with the India market to cater to the preferences of our business travellers.”
During the Penang Roadshow to India, PCEB will also be launching its very own campaign Chalo Penang in all the four cities. The campaign aims to strongly activate Penang as a preferred meeting and leisure destination for the Indian travellers. This campaign will be an opportunity to foster mutually beneficial relationships with the India travel agents and explore potential avenues to entice the India market, which is a key market for Penang.
